Ask Your Company
Want your company to sponsor PyTexas but unsure who to approach or how to make the case?
One of the largest challenges for people is not knowing whom or how to ask for sponsorship. So to help out we've identified the key decision-makers within most companies that you can ask. We've provide explanations as to why PyTexas may matter to them, and provided ready-to-use message templates you can use to get the ball rolling. Help us make sure your company is represented at PyTexas this year!
Developer Relations & Community Teams¶
Who They Are¶
Developer Relations Managers, Community Managers, Developer Advocates, or anyone responsible for engaging with developer communities.
Why They Care¶
Community engagement is literally their job. Python conferences provide direct access to their target audience and align perfectly with their KPIs around developer engagement, community visibility, and technical brand building.
What They Control¶
Community budgets, event sponsorships, developer marketing funds.
How to Find Them¶
Check your internal directory for the following titles: - Developer Advocate - Developer Relations - DevRel - Community Manager
In smaller companies, this might be a Developer Advocate or Marketing team member.
Message Template: Developer Relations
Subject: PyTexas 2026 Sponsorship - 20th Anniversary
Hi [Name],
I wanted to flag an opportunity that seems right up your alley for our community engagement.
PyTexas 2026 (April 17-19 in Austin) is celebrating its 20th anniversary this year. It's the oldest regional Python conference in North America, drawing 200-250 engineers from around the world.
Why this caught my eye:
- 53% of attendees are software engineers/SDETs the exact audience we hope to engage with
- We sold a sponsorship on day one of our prospectus release, so high-value tiers are moving quickly
- They offer many perks, including a table, logo placement, and product pitches in front of the entire audience. I believe this would be a huge ROI for community visibility
- Even spread across experience levels (27% have 15+ years, 20% are early career)
Past sponsors have included Microsoft, Google, Bloomberg, Cloudflare, and other large tech names.
You can find their Sponsorship Prospectus here. If you have any questions, you can reach them at [email protected]. I'm happy to discuss this opportunity further if helpful.
Thank you for your consideration,
[Your name]
Talent Acquisition & Recruiting¶
Who They Are¶
Technical Recruiters, Talent Acquisition Managers, Recruiting Event Coordinators, University Relations teams, or Engineering Recruiting leads.
Why They Care¶
Direct access to 200+ Python engineers in Texas all in one place. Recruiting is expensive job boards, LinkedIn Recruiter licenses, sourcing tools and this is an efficient way to build pipeline with engaged, high-quality candidates.
What They Control¶
Recruiting event budgets, employer brand budgets, university recruiting budgets.
How to Find Them¶
Check your internal directory for the following titles: - Recruiting - Talent Acquisition
Email Template: Talent Acquisition
Subject: PyTexas 2026 - Direct access to 250 Python engineers (April, Austin)
Hi [Name],
I wanted to bring an opportunity to your attention that could strengthen our engineering pipeline in Texas.
PyTexas 2026 (April 17-19 in Austin) is the longest-running regional Python conference in North America. With 200-250 attendees, it's a concentrated pool of Python talent and 83% are Texas-based.
Why this matters for recruiting:
- 53% are software engineers actively engaged in the Python community, with a healthy mix of students and management folks
- Balanced experience distribution: 27% have 15+ years, 40% have 4-15 years, 29% have 1-4 years
- High-intent attendees: People who invest in professional development = people we want to hire
- Major Texas metros: 54% Austin, 16% DFW, 13% Houston where we're hiring
Sponsorship = recruiting activation:
- Opportunity to staff a table to engage candidates directly, many of whom have indicated they are looking for their next role
- Gold+ tiers include multiple tickets + discounted corporate tickets for our team to attend
You can find their Sponsorship Prospectus here. If you have any questions, you can reach them at [email protected]. I'm happy to discuss this opportunity further if helpful.
Thank you for your consideration,
[Your name]
Marketing Teams¶
Who They Are¶
Brand Marketing Managers, Product Marketing Managers, Field Marketing Managers, Event Marketing Coordinators, or Developer Marketing leads.
Why They Care¶
Brand awareness, thought leadership positioning, and access to technical decision-makers and influencers. Conference sponsorships demonstrate company investment in the developer ecosystem.
What They Control¶
Event marketing budgets, brand awareness campaigns, product marketing budgets, field marketing funds.
How to Find Them¶
Check your internal directory for the following titles: - Marketing Manager - Product Marketing - Brand Marketing - Field Marketing - Developer Marketing - Demand Generation
Email Template: Marketing
Subject: PyTexas 2026 Sponsorship (20th anniversary) - Get in front of 250+ engineers
Hi [Name],
I wanted to surface a brand visibility opportunity that aligns well our presence in the developer community.
PyTexas 2026 (April 17-19, Austin) is celebrating its 20th anniversary, and is the oldest regional Python conference in North America. With 200-250 attendees primarily engineers and technical decision-makers it's a high-engagement audience.
Why this fits our marketing strategy:
- Qualified audience: 53% software engineers, 11% data scientists/ML engineers, 9% DevOps/SRE
- Thought leadership platform: Gold+ sponsors get 2-minute main stage pitches
- Texas presence: 83% of attendees are Texas-based, with heavy concentration in Austin (53%), DFW (16%), Houston (13%)
- Lead capture: Sponsors have successfully gathered leads through raffles and QR codes to communities/newsletters
The conference sold a sponsorship the first day of prospectus release, and several tiers are limited (only 2 Platinum, 5 Gold remaining).
Sponsorship tiers range from $1K (Bronze) to $12K (Platinum), with scaled benefits including tickets, tables, and stage time.
You can find their Sponsorship Prospectus here. If you have any questions, you can reach them at [email protected]. I'm happy to discuss this opportunity further if helpful.
Thank you for your consideration,
[Your name]
Engineering Leadership¶
Who They Are¶
VP of Engineering, CTO, Director of Engineering, Engineering Managers with budget authority.
Why They Care¶
Technical community investment strengthens employer brand, demonstrates company values around professional development, and positions the company as a supporter of the engineering ecosystem.
What They Control¶
Engineering budgets, professional development budgets, discretionary spending for community initiatives.
How to Find Them¶
You likely already know them! Your manager's manager, the VP/Director of Engineering, or your company's CTO.
Email Template: Engineering Leadership
Subject: PyTexas 2026 Sponsorship - Community investment opportunity
Hi [Name],
I wanted to bring a community sponsorship opportunity to your attention that could benefit both our team and our employer brand in the Texas engineering community.
PyTexas 2026 (April 17-19, Austin) is celebrating 20 years as the oldest regional Python conference in North America. It draws 200-250 engineers annually, with 83% from Texas.
Why this matters for us:
- Team development: Sponsorship includes tickets + discounted corporate tickets for our engineers to attend
- Employer brand: Positions us as invested in the Python/engineering community
- Speaking opportunity: The speaker submission period is currently open, and top-tier sponsors receive a guaranteed speaking slot
- Low risk, high visibility: Bronze tier is $1K for logo placement, table, and pitch slot
I've seen companies in cloud infrastructure, developer tools, consulting, and AI/ML sponsor similar events to strengthen their technical community presence.
The conference already sold one sponsorship on day one of releasing their prospectus, so there's clear demand. You can find their Sponsorship Prospectus here. If you have any questions, you can reach them at [email protected]. I'm happy to discuss this opportunity further if helpful.
Thank you for your consideration,
[Your name]
Sales & Business Development¶
Who They Are¶
Sales Development Representatives, Business Development Managers, Account Executives, Sales Managers, Field Sales leads.
Why They Care¶
Lead generation, prospect engagement, and pipeline building. Conferences provide face-to-face access to technical decision-makers in a non-sales environment where relationship building happens naturally.
What They Control¶
Event budgets, field marketing budgets, lead generation budgets.
How to Find Them¶
Check your internal directory for the following titles: - Sales Development - Business Development - Account Executive - Sales Manager - Field Sales - Solutions Architect
Email Template: Sales & Business Development
Subject: PyTexas 2026 - Lead generation opportunity (250 technical decision-makers)
Hi [Name],
I wanted to flag a lead generation opportunity that could be valuable for our 2026 Q2 pipeline.
PyTexas 2026 (April 17-19, Austin) brings together 200-250 Python engineers and technical decision-makers, with 83% based in Texas. It's the 20th anniversary of the oldest regional Python conference in North America.
Why this matters for our sales strategy:
- High-value audience: 53% software engineers, 11% data scientists/ML engineers, 10% in leadership/management
- Decision-maker access: Attendees invest in professional development = engaged, senior practitioners
- Lead capture: Sponsors have successfully gathered leads through raffles (big-ticket items like AirPods), QR codes, and swag forms
- Texas market penetration: Concentrated presence in Austin (53%), DFW (16%), Houston (13%)
Sponsorship as a sales activation:
- Opportunity of staffed tables for direct engagement
- Stage time at Gold+ tiers for product visibility (must be educational, not sales pitches)
- Multiple tickets to bring sales engineers or account executives
One sponsor signed up the first day of prospectus release. With limited spots (15 Bronze, 5 Gold, 2 Platinum), this could be a smart addition to our event calendar.
You can find their Sponsorship Prospectus here. If you have any questions, you can reach them at [email protected]. I'm happy to discuss this opportunity further if helpful.
Best, [Your name]
Handling Common Objections¶
When advocating for sponsorship internally, you may encounter pushback. Here's how to respond:
"We don't have budget for this."¶
Response: "I understand budget is tight. Bronze tier is $1K less than the cost of a single job posting or a mid-level LinkedIn Recruiter license for a month. One quality hire or qualified lead could cover the cost 10x over. Also, they sold a sponsorship the first day if budget opens up later, the opportunity might be gone."
"How do we know this is worth it?"¶
Response: "PyTexas has been running for 20 years it's the oldest regional Python conference in North America. The fact that a sponsor signed up day one of the prospectus shows market validation. Plus, past sponsors include cloud providers, dev tool companies, consulting firms, and AI/ML companies, so there's precedent for ROI."
"We already sponsor PyCon US. Why another Python conference?"¶
Response: "PyCon US is national with 2,500+ attendees great for broad visibility. PyTexas is regional with 200-250 attendees, mostly Texas-based. It's more targeted, more intimate, and way more cost-effective. You're not competing for attention with 100 other sponsors. Plus, 83% of attendees are from Texas, so if we're hiring or selling here, it's hyper-relevant."
"Python isn't our primary language/focus."¶
Response: "Python is the #1 most-used language globally and dominates in data science, ML, DevOps, and backend engineering. Even if it's not our primary language, these are engineers who work across stacks."
"Can we do this next year?"¶
Response: "Absolutely, but this is the 20th anniversary year, which is likely to have higher attendance and visibility. Also, the prospectus just went out and a sponsor signed up the first day - popular tiers will sell out. If we wait, we might miss the opportunity altogether."
"Who approved sponsorships last year?"¶
Response: "Great question let me find out! Do you know who I should talk to in [DevRel/Marketing/Recruiting]?" (Use this to redirect to the right person.)
Need More Information?¶
Visit our sponsorship prospectus page for complete details on sponsorship tiers, attendee demographics, and benefits. If you have questions or need help making the case internally, reach out to us at [email protected].